PRIVACY & COOKIE POLICY

Last updated: June 12, 2026

This Privacy and Cookie Policy explains how we collect, use, and share personal data when you visit or buy from our website, and how cookies and tracking pixels work on our store.

1) WHO WE ARE, DATA CONTROLLER
The data controller for this website is FUP STUDIO DESIGN & PROJECTS, S.L.U.
Rd. Sant Pau, 47, 08015, Barcelona, España
VAT number: ESB23945116
Support and privacy contact: info@fupart.shop

2) WHAT DATA WE COLLECT
Depending on how you use the site, we may collect:
A) Data you provide
Name, email, phone number (if you submit it)
Billing and purchase information (order details, invoices, transaction status)
Messages you send us through forms or email
B) Data collected automatically
Device and browser data (IP address, browser type, language, time zone)
Usage data (pages viewed, clicks, time on page, referring links)
Cookie and tracker identifiers
C) Purchase and customer data
Products purchased, download access details, customer support history

3) WHY WE USE YOUR DATA, AND LEGAL BASES
We process personal data for these purposes:
A) To run the store and deliver what you buy
Order processing, digital delivery, customer account, support.
Legal basis: performance of a contract.
B) To communicate with you
Replying to requests, support, service updates.
Legal basis: contract, or legitimate interests (supporting customers).
C) To protect the website and prevent fraud
Security monitoring, abuse prevention, troubleshooting.
Legal basis: legitimate interests.
D) Marketing and advertising performance
Measuring ads, building audiences, showing relevant ads, and tracking conversions.
Legal basis: consent where required for cookies and similar trackers.

4) COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to make the site work and to understand and improve performance. Under EU rules, non essential cookies and trackers require consent before they run.
Cookie categories:
Strictly necessary: required for the website to function, cart, checkout, security
Preferences: remember settings like language or region
Analytics: helps us understand site usage and improve content
Marketing: advertising measurement, remarketing, conversion tracking

5) TRACKERS WE USE FOR ADS
We currently use advertising and conversion tracking tools that may collect cookies, identifiers, and usage data:
Meta Pixel
Google tags, including Google Tag and Google Ads conversion and remarketing
TikTok Ads tracking
Pinterest Pixel
These tools are used to:
measure ad performance and conversions
build audiences for remarketing
reduce wasted spend by understanding what content converts
Where required, these trackers are blocked until you give consent.

6) WHO WE SHARE DATA WITH
We share personal data only when needed to run the business:
Store platform: Shopify, to host the store and process orders
Payment providers: to process payments securely
Email and support tools: to reply to customer requests and send order related emails
Advertising platforms listed above, when you consent to marketing cookies
We do not sell your personal data.

7) INTERNATIONAL TRANSFERS
Some service providers may process data outside the EEA. When that happens, transfers are handled using appropriate legal safeguards (for example, standard contractual clauses) depending on the provider and setup.

8) DATA RETENTION
We keep personal data only as long as needed:
Orders and invoices: kept for legal and accounting obligations
Support messages: kept as long as needed to resolve issues and keep a record of support
Marketing cookie data: kept according to the cookie duration set by the relevant platform and your consent choices

9) YOUR RIGHTS
Depending on your location, you may have rights including:
access to your data
correction of inaccurate data
deletion, restriction, or objection to processing
data portability
withdrawing consent at any time (for consent based processing)
To exercise your rights, email info@fupart.shop

10) HOW TO MANAGE COOKIES AND CONSENT
You can manage cookies in two ways:
Cookie banner settings on our website, you can accept, reject, or change preferences anytime
Browser settings, you can delete or block cookies, but parts of the site may not work correctly

11) CHILDREN
Our website is not intended for children, and we do not knowingly collect personal data from children.

12) CHANGES TO THIS POLICY
We may update this policy to reflect changes in tools, legal requirements, or business operations. The latest version will always be posted on the website with the updated date.

13) CONTACT
Questions about privacy, cookies, or your data: info@fupart.shop

FUPart is a brand of FUP STUDIO DESIGN & PROJECTS, S.L.U.